Nebraska Medicine “Best” Campaign Digital Experience

Content Strategy, UX Writing and Web Production

Nebraska Medicine partnered with an external agency to develop the “We Do That. Best.” campaign concept. I translated the campaign into a cohesive digital experience for Nebraska Medicine’s website.

Working within the organization’s existing design system and page templates, I developed the page structure, wrote the campaign-aligned content and built the final landing page. The experience connects the broader brand campaign to key service lines, organizational differentiators, patient stories and clear pathways to care.

The challenge

Bring a large brand campaign to life on Nebraska Medicine’s website without simply recreating an advertisement or allowing campaign messaging to overshadow patients’ practical care needs.

My approach

I developed a page narrative that introduced the campaign, connected it to priority service lines and supported the message with proof points, patient stories and pathways to care. I wrote each section to maintain the campaign’s confident voice while keeping the experience useful, approachable and action-oriented.

My contribution

I owned the website content strategy, page structure, UX writing and implementation within Nebraska Medicine’s existing content management system and design templates.

The result

A campaign landing page that extends the “Best” platform into a functional digital experience, connecting broad brand awareness with specific services, evidence of expertise and opportunities to find care.